The campaign was released during the Olympic games 2012. So, the main thought was to connect it with the spirit of the games.
The advertisement was an initiative by Olympus to identify potential young players to groom and train them for the next Olympic Games. Hence it showed young players zooming out into professional players, which justified the USP of the camera ‘from nothing to greatness- Super Zoom’.
My role – Art Direction
Company – Percept H Pvt. Ltd., India
Client – Olympus Camera
Company – Percept H Pvt. Ltd., India
Client – Olympus Camera
Released work
