This was a proactive campaign created for Dunia Finance, a non-banking financial institution. Dunia Finance is one of UAE’s leading financial institutions offering wide range of financial products and services ranging from loans, to credit cards, deposits for non-individual customers, and working capital facilities for small businesses. Their USP is that customers rejected by other banks and financial institutions for loans and credit cards are also entertained.
The idea came from a simple insight, that through Dunia Finance products, customers can still own possessions that otherwise seems unaffordable & out-of-reach. That’s how we came down to the campaign thought “For every wish” – Dunia Finance. We kept the execution quiet simple just by using currency notes and origami shapes to depict assets that the customers may wish to own.
The idea came from a simple insight, that through Dunia Finance products, customers can still own possessions that otherwise seems unaffordable & out-of-reach. That’s how we came down to the campaign thought “For every wish” – Dunia Finance. We kept the execution quiet simple just by using currency notes and origami shapes to depict assets that the customers may wish to own.
My role – Idea and Art Direction
Company – Praxis Advertising, Dubai, UAE
Client - Dunia Finance
Company – Praxis Advertising, Dubai, UAE
Client - Dunia Finance
Unreleased work
