A powerful multi-platform campaign that started a movement with young people from across the African continent and globally to ‘Draw The Line Against Malaria’ and call on leaders to end malaria in one generation.
Malaria is one of the world’s deadliest diseases and kills a child every two minutes.
At the heart of the campaign idea is a fresh new universal visual language made up of lines, symbols and patterns, the ‘Muundo’, - created by acclaimed Nigerian artist, activist, and human rights lawyer, LáolúSebanjo.
The language, is a beautiful, eye-catching visual representation of the actions that are needed to end malaria
once and for all within a generation, from cutting-edge technology and innovations to increased investment
and bold political actions.
The language, is a beautiful, eye-catching visual representation of the actions that are needed to end malaria
once and for all within a generation, from cutting-edge technology and innovations to increased investment
and bold political actions.
Each line created a unique piece of art that is added to a globally crowdsourced mural. The artwork was presented to world leaders as a collective message of solidarity powered by the people at the Malaria and NTDs Summit
on 24 June 2021, on the eve of the Commonwealth Heads of Government Meeting in Kigali, Rwanda. The Summit was a milestone moment in the malaria fight and an enabler of game-changing political decisions including delivering the commitment to halve malaria across the Commonwealth by 2023.
on 24 June 2021, on the eve of the Commonwealth Heads of Government Meeting in Kigali, Rwanda. The Summit was a milestone moment in the malaria fight and an enabler of game-changing political decisions including delivering the commitment to halve malaria across the Commonwealth by 2023.
Awarded
World Media Awards - 2021 - Best Social Impact Campaign & Grand Prix Winner
Media Week Awards - 2021 - Finalist - Agency: Media Idea Over £1MM
Shorty Impact - 2021 - Best Social Impact Campaign & Grand Award Winner
Festival of Media (North America) - 2021 - Finalist (Highly Commended) Best Campaign for a Cause
Anthem Awards - 2021 - Silver Winner - Health Campaign Non-Profit
Anthem Awards - 2021 - Bronze Winner - Health Community Outreach
Anthem Awards - 2021 - Gold Winner - Health Best Influencer Endorsement
Anthem Awards - 2021 - Gold Winner - Health Best Local Community Engagement
The Drum Awards, Social Purpose - 2021 - Campaign Of The Year Non-Profit & Grand Prix Winner
Dutch Creativity Awards - 2021 - Silver Lamp Winner - Art Direction
Luum Awards - 2021 - Winner x 2 Health and Wellness
Loeries - 2022 - Bronze - Design for Digital
Cannes Lions - 2022 - Finalist - Health and Wellness
Released work
