Ditto TV App Launch
The OTT (Over-The-Top) TV distribution platform from Zee New Media puts the TV in your pocket. So viewers can now watch Live TV, Video-on-Demand, Music, News and much more on their handheld devices while on the go. That’s where the insight came from, you could 'do it, anywhere, anytime and with anyone'.
The execution ideas for the launch of this app were distinct for various mediums. For print we had full page ads, an inherent naughty teaser about the places you can “do it” and a reveal ad saying “Screw the couch. Now you can do it everywhere”.
For YouTube, we created an interactive collection of videos with common places typed in by the viewers where our protagonists Nick and Neha were shown in action, ‘doing it’ (watching
Ditto TV). While you could think of the kinkiest of places, Nick and Neha would only be watching Ditto TV. Do it anytime, anywhere with Ditto TV.
Ditto TV). While you could think of the kinkiest of places, Nick and Neha would only be watching Ditto TV. Do it anytime, anywhere with Ditto TV.
My role – Art Direction
Company – Percept H Pvt. Ltd., India
Client – Ditto TV
Company – Percept H Pvt. Ltd., India
Client – Ditto TV
Released work
