The Brief
Reposition Darling as a youthful and dynamic hair extension brand that celebrates
the unstoppable spirit of the African woman. Refresh existing portfolio. Introduce new
product offerings.
Reposition Darling as a youthful and dynamic hair extension brand that celebrates
the unstoppable spirit of the African woman. Refresh existing portfolio. Introduce new
product offerings.
The Idea
Our campaign, “Find Your Beautiful” is all about empowering the African woman to find what makes her feel her most beautiful, most confident, most herself. To match
her transition in role, her change in mood, or even change of preference. “In whatever
space you are in, Darling will help you #FindYourBeautiful”. To be the
same you, always beautiful.
Our campaign, “Find Your Beautiful” is all about empowering the African woman to find what makes her feel her most beautiful, most confident, most herself. To match
her transition in role, her change in mood, or even change of preference. “In whatever
space you are in, Darling will help you #FindYourBeautiful”. To be the
same you, always beautiful.
My role – Creative Direction
Company – Isobar Kenya Ltd., Kenya
Client – Darling Hair
Company – Isobar Kenya Ltd., Kenya
Client – Darling Hair
Released work
