The xenophobic attacks in South Africa 2019 made world headlines. The whole world was standing as one against these attacks. Dentsu Aegis Network was already running a One Dentsu campaign and this was the right time to reiterate this message.
An individual’s identity is based on surnames. We created a Gif that has a compilation of common surnames from different African countries. We just asked our staff to add this Gif next to their first names on their email signatures depicting One Africa.
My role – Creative Direction
Company – Isobar Kenya Ltd., Kenya
Client – Dentsu Aegis Network
Company – Isobar Kenya Ltd., Kenya
Client – Dentsu Aegis Network
Released work