The Brief
The pitch brief was to educate the consumer on the benefits of source water. Coke was relaunching heritage source water brands and they wanted to communicate the brand’s intrinsic attributes
and the quality of the source water brands. The ask was to develop a brand identity and a 360 degree campaign to push this new brand.
The pitch brief was to educate the consumer on the benefits of source water. Coke was relaunching heritage source water brands and they wanted to communicate the brand’s intrinsic attributes
and the quality of the source water brands. The ask was to develop a brand identity and a 360 degree campaign to push this new brand.
The Idea
To have a premium water brand the quality of the water must match the quality of the bottle.
At the top of highest mountain, is where you will always find the purest stream of water. At the top is where you will find the source. Kilimanjaro, Rwenzori, Keringet are all bottled at East Africa’s highest points and purest sources.
STRAIGHT FROM THE SOURCE
To have a premium water brand the quality of the water must match the quality of the bottle.
At the top of highest mountain, is where you will always find the purest stream of water. At the top is where you will find the source. Kilimanjaro, Rwenzori, Keringet are all bottled at East Africa’s highest points and purest sources.
STRAIGHT FROM THE SOURCE
My role – Art Direction
Company – Isobar Kenya Ltd. Kenya
Client - Coca-Cola
Company – Isobar Kenya Ltd. Kenya
Client - Coca-Cola
Unreleased work
